Wednesday, March 10, 2010
When Can My Baby Start Drinking Water?
Sunday, March 7, 2010
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Thursday, March 4, 2010
Australian Websites Directory
Let me introduce you to my new Australian websites directory, no matter what you are looking for you will find! Whether it be video games or pets. We host a comprehensive listing to all local products and services. First off however, I would like to tell you a little more about why a website directory makes finding these products and services more convenient for you the user and you the advertiser. Unlike search engine such as Google and Yahoo, website directories are human edited. In other words they are not edited and categorize based on a system of complex electronic algorithms. They are edited by human hand and this makes them more human friendly. Submit your url - Free Australian Directory For example, you may be living in Western Australia and be searching for green friendly building supplies. Your Google search will bring up millions of entries. No user wants to read the listing past the first few pages, because it is time consuming. Whereas if you make use of a more specific search. The information you are searching for is more accessible. It is also very important for advertisers to make use of website directories which are specifically designed for a certain target market. A company for Australia launching a website into the internet is essentially launching it into cyberspace and hoping for the best. But their site may float around in cyber space for ages before it is picked up by a major search engine, and even then the chance that it will be ranked highly are slim. High ranking is essential to get the site onto those all important first few listing pages which many potential customers never look further than. To get the very best response for your website, you need it to be put into direct contact with the target audience. Currently the internet has more than 80 million registered sites and domain names. It is vital for any business to have a web presence, but it is also, very easy to get lost in the melee. Listing on a website directory with more specific search parameters is therefore very important. By the same token, more localized consumers who are searching for services and products will be able to find these in my Australian website directory. While it can be considered to be somewhat like a telephone book or yellow pages service, it is so much more. Theses directories are updated once a year, ours is updated on an ongoing basis. Products and services are categorized, then sub-categorized, making it simple to find much more specific information for the user. The fact that we operated the site with a human hand, makes it simple for advertisers to use it as a forum to offer special promotions and discounts an also simpler for consumers to make use of theses, during the period they are valid. It is all about convenience really, and we live in a convenience driven world. |
Friday, February 26, 2010
Game Dispute Hits Results
Chinese online gaming company said its fourth-quarter net profit was near flat as a just-resolved dispute over its popular "World to Warcraft" game in China had cut into its margins. http://www.biggainsnopains.co.uk Netease said on Feb. 12 that the General Administration of Press and Publication, had finally given its approval for the company to operate "World of Warcraft" in China. Nasdaq-listed Netease's American depositary shares jumped 7.6% on the news at the time. The approval for the online game, which is massively popular in China, ends a drawn-out turf battle between the Ministry of Culture and GAPP, which slowed the roll-out of the latest "World of Warcraft" game licensed from Inc. The game made its debut in China Sept. 19, but GAPP's announcement in November that the company should stop charging players had left its fate uncertain. http://www.biggainsnopains.co.uk/casinos-jackpot-city.html Despite being unable to charge players, Netease still had to pay licensing fees for the game to Activision Blizzard, which impacted its margins and profit. With regulatory approval now in hand, the financial picture is likely to improve, but the company didn't offer specific guidance on results going forward. Fourth-quarter results were still better than Wall Street had expected due to an upswing in Netease's advertising revenue. http://www.biggainsnopains.co.uk/casinos-william-hill.html After Netease's earnings announcement, which came after the close of regular U.S. trading Wednesday, its ADSs rose slightly to $38.30 in after-hours trading, from $38.24 at the close of trading, as its results topped Wall Street's expectations. The ADSs are still down from September's high of $48.50 but are worth twice as much as a year ago. Netease gets most of its revenue from games but also operates an online portal and a popular email service. That helped it weather the global economic downturn, even as the dispute over the "World or Warcraft" game roiled its business. Chief Executive William Ding pointed to a strong sequential increase in advertising revenue "as our strategy to restructure our portal business operations and our other new marketing strategies launched in the beginning of the year began to deliver positive results." "Looking ahead, we remain cautiously optimistic about the course of our advertising business in 2010," he added. For the latest quarter, Netease.com reported net profit of 571.8 million yuan ($83.8 million), or 4.39 yuan (64 cents) per ADS, down from 575.9 million yuan, or 4.46 yuan per ADS, a year earlier. The latest results included a net foreign exchange loss of 15.3 million yuan compared with a year-earlier loss of 22 million yuan. Revenue jumped 58% to 1.25 billion yuan. Analysts estimated earnings of 59 cents per ADS on revenue of $179.3 million, according to a poll. Revenue from online games, which provides the bulk of the total, climbed 62%, while advertising revenue increased 64%. Gross margin for the fourth quarter fell to 67.5% from 80.8%. |
Thursday, February 25, 2010
IrinaMitrovici-Viral Marketing Campaigns Drive Targeted Traffic
| Viral marketing is a great way to use the power and nature of the Internet to reach a large number of people quickly and drive a continually growing flood of targeted web traffic to your website. With a successful viral marketing campaign, your website traffic could go from almost nothing to thousands of hits or even hundreds of thousands of hits per day almost overnight. Viral marketing is a term used for marketing campaigns that grow and spread like a human or computer virus. In a successful viral campaign, people pass the marketing material on socially so that the marketing campaign grows like a snowball rolling down hill. The basic idea of viral marketing is that you can increase your sales by increasing your targeted website traffic and you can increase your targeted web traffic by giving away or spreading something for free that people will pass on to their friends, family, or business associates like a virus. Viral campaigns may spread through emails or eBooks that people pass on or through articles or viral videos that people pass on. Microsoft's Hotmail service was probably one of the biggest early successes of viral marketing. Free web-based email is common today, but it was a new concept in 1996 when Microsoft first promoted Hotmail by adding a short advertising teaser at the end of its users' email messages. Who would have ever expected how big the results of this marketing campaign could be? But as huge as the success of Microsoft's viral marketing campaign was for Hotmail, it only set the stage for what was to come during the 2004 American presidential campaign. Who can forget JibJab's flash animation political parody of George Bush and John Kerry singing, "This Land Is Your Land?" By marrying the concept of flash video on the Web to viral marketing, JibJab took the Internet by storm. According to Internet statistician ComScore Media Metrix, the viral video received over 10.4 million unique hits in July 2004 - more than three times as many visitors as the official campaign websites of the two presidential candidates! Now you may never experience the phenomenal success that JibJab did with one of your viral marketing campaigns, but the concept is simple and easily implemented. It works on the idea that if people like something or can profit from something, they will pass it on to their friends, family, and associates. Viral marketing can be as simple as writing an article and having it published in article directories where newsletter publishers and webmasters may pick it up and republish it. Be sure to include an author bio or resource box at the bottom of every article that includes your name, your website link, and a call to action that entices people to click on your link. Webmasters and publishers are always looking for great content, so be sure to provide value. Alternatively, you could send a funny, informative, or controversial newsletter to your subscriber list. Be sure to encourage people to pass your newsletter on with a short note at the bottom of your newsletter. When people click through to your website, you would like to capture their email address and get their permission to contact them. Otherwise, they will often surf away, never to be seen again on your website. Squeeze pages (pages primarily designed to get subscribers) are one proven way to do this, and offering people a free eBook or free report is a great way to get people to subscribe to your newsletter. Want to kick your viral marketing campaign into even higher gear? Grant people the rights to give away the free eBook or report to their own customers or contacts. Be sure to brand the eBook or report with links to your website, so that anyone who receives it from others will find their way back to your website. Also, if you let your customers rebrand some of the links with their affiliate links or other links, they will really be motivated to pass the eBook or report on! The Internet is perfect for viral marketing. This is one of the most powerful marketing techniques you can use on the Internet. Because many distribution channels are free (e.g., email and article directories) or relatively low cost (web hosting), viral marketing can be an incredibly cost-effective marketing technique. Once you have launched your marketing campaign, it can potentially grow and spread for years all by itself, making viral marketing possibly the most effective Internet marketing technique of all. |
Tuesday, February 23, 2010
American Public Education 4Q Profit Up 66%; Shares Rise >APEI
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